As Creative Director at Gardinex, I led the brand’s complete rebranding, transforming its identity to align with contemporary design and market trends. This involved creating a new logo and cohesive visual identity that reflected the brand’s values while ensuring consistency across all touchpoints. I directed the production of "Apartment Delivery," a brand film showcasing Gardinex’s curtain designs in real-life, aspirational settings, alongside editorial and CGI content to elevate the brand’s visual storytelling.

The rebrand culminated in a high-profile launch event, which I conceptualized and executed to engage key stakeholders and highlight the brand’s evolution. This work reinforced Gardinex’s market position and established a strong foundation for future growth.