GARDINEX
Branding
Gardinex underwent a full-scale rebranding to establish itself as a more fashion-forward and exclusive Scandinavian interior label. The transformation included a complete redesign of the brand’s identity—spanning logo development, website design, and a refined visual language that aligned with its new positioning.
A key component of this rebrand was the creation of a cohesive and aspirational brand concept. This was brought to life through high-end campaign productions that were strategically crafted to engage a modern, design-conscious audience. Every element, from visual storytelling to digital presence, was meticulously developed to enhance brand perception and market positioning.
As Creative Director, I led the rebranding process from concept to execution, overseeing brand strategy, creative development, and production to ensure a seamless and elevated transformation across all touchpoints.
Behind the Craft
This campaign focused on the process behind Gardinex’s high-end curtains, emphasizing the skill and precision that go into each piece. By highlighting the materials, techniques, and attention to detail, the campaign aimed to give a deeper understanding of the product’s quality and the work behind it.
