Anna Paulini
GARDINEX
BRANDING
MIINTO SS
CAMPAIGN
GARDINEX
CAMPAIGN
Curtain Installation Guide
As a part of Gardinex’s rebranding, we developed this instructional video for the website, to enhance the customer experience. While the execution was led by our design team, I oversaw the creative direction, ensuring alignment with our brand vision and storytelling.
Brand Identity – Logo Design
As part of Gardinex’s rebranding, this logo was carefully crafted in collaboration with our in-house art director and design team. Designed from the ground up, it reflects the brand’s refined aesthetic and commitment to modern, functional design.
PROJET 99
EDITORIAL
THE VINTAGE BAR
CAMPAIGN
GARDINEX
EDITORIAL
Apartment Delivery Campaign
This campaign marked the rebrand launch of a luxury curtain brand. Featuring a film shot in Paris and an editorial shoot, the campaign balanced high-end design with a playful edge, redefining the brand’s visual identity to engage a new clientele. As the producer, I led the full production process, overseeing every stage from concept development to final execution.